Educational Initiatives (EI) is an educational products company that leverages the twin levers of cutting-edge educational research and a technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding. Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.

We achieve this goal by building products that focus on diagnostic assessment and personalized learning. We believe in a scientific approach to conceptualizing, designing and building our products. This stems from a dream to discover a Science of Learning that can systematically be made available to teachers.

To draw an analogy, modern medicine is the result of a corresponding Science of Medicine that is only about 80 years old. Almost all treatments are based on a scientific approach that follows a process chain enabling in-depth testing, analysis, diagnosis, prescription, progress-tracking and achievement of the goal for which treatment is being done.

EI’s mission is to build this Science of Learning which would provide answers to questions like how many children are not able to (say) correctly subtract in class 5 or solve equations in class 8 and why. It would also categorize the different underlying errors and their frequencies. The Science of Learning would provide teachers a repository of data and techniques that they can use to help children learn better – a big improvement over today’s situation where teachers struggle alone to help students learn. EI’s work on assessment and learning has already helped create banks of misconceptions, common student errors and the like and share these as usable insights with teachers.

The Science of Learning gets built by the use of technology and also helps technology be used better to improve learning!

We are continually looking for people with a positive attitude, compassion, a compelling desire to make a difference in the way children learn!


Code Position Department Location
DS Data Scientist (Machine Learning) Mindspark Bangalore
ES-M Educational Specialist (Math) Mindspark Ahmedabad/Bangalore
ES-E Educational Specialist – English (Assessments) Test Development Bangalore
HTML5 HTML5 Game Engineer Mindspark Bangalore
ASM Academic Support Manager Academic Support Chennai, Pune
CST Customer Support Executive Customer Support Executive Ahmedabad
RM Regional Manager National Sales Multiple Locations
SE Software Development Roles (PHP) Software Development Ahmedabad/Bangalore
APM Product Manager – ASSET Test Development Bangalore


1. Data Scientist (Machine Learning)

Why is this role critical?
EI, in it’s mission to reach out to children everywhere to help them learn with understanding, has created an online learning environment called Mindspark. It is a technology-based adaptive learning solution that is developed through cutting-edge educational research and ensures improved level of learning for students. This is achieved through diagnosing current learning levels, prescribing a personalized learning path and tracking learning progress. Mindspark is currently used by more than 80k students and 175 schools, it receives 1 million student responses every day. We have a massive data set that has answers to how students learn and how we can make learning more effective for students.

We are looking for an exceptional data analyst who will work with a team of analysts to synthesize and leverage our massive data set of student learning data to enhance learning outcomes in classrooms. You will be working in a new, multidisciplinary team of creative individuals who are passionate about making a meaningful change in the Education Sector. The team will work in quick iterations, using the techniques and algorithms best suited for solving the challenging problems of student learning.

What you’ll be doing?

  • Support the identification, design and implementation of continuous improvement levers through data analytics to improve the product
  • Dig in to the large data sets and develop analytical solutions that provide actionable insights on student learning that will support the product development team
  • Work cross-functionally and support adhoc analyses to give a more structured shape, examine recent and historical data, identify salient trends, develop statistical models, and surface key insights
  • Synthesize diverse, complex information to develop a compelling story with data and insights

Skills/competencies required

  • Must have a master’s degree in operations research, applied statistics, machine learning or a related quantitative discipline
  • Must have a deep understanding of statistical and predictive modeling concepts, machine-learning approaches, clustering and classification techniques, and recommendation and optimization algorithms
  • 6+ years of experience delivering world-class data science outcomes
  • Experience in use of statistical analysis environments such as R, Python, MATLAB, SPSS or SAS and comfortable with relational and non-relational databases
  • Passionate about working on large data sets and able to communicate that passion to product managers and engineers
  • Have a keen desire to solve business problems, and live to find patterns and insights within structured and unstructured data
  • Able to propose analytics strategies and solutions that challenge and expand the thinking of everyone around you

Location: Bangalore

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2. Educational Specialist (Math)

The prerequisite for this post is a fervent desire to change the face of Maths education in India.

Job Description:

  • Researching and understanding the Science of Learning by reading pedagogy related research work, analyzing EI’s rich student response data, conducting student interviews and interacting with teachers to figure out how children think and learn. Fair component of data mining, data analysis in Excel is preferred. Optional: Some work in SQL programming
  • Using this research to build discerning questions and create interactive content like maths games, enrichment modules, etc to help children learn with understanding online. Optional: Coding the same in HTML5 by the person
  • Building notes that highlight misconceptions based on the data and insights, and providing tips to address the same. Think of creative ways to reduce and remove these misconceptions
  • Networking and collaborating with research institutes and scholars in India and globally to understand and implement their high-quality work
  • Publish papers in international education journals and presentations at TEDx type events
  • Do mini-projects from start to finish that aims to solve a big problem and allow for an “entrepreneurial” experience
  • Optional: Taking up special assignments – such as coding for partial solving, thinking of system architecture and improving the speed of the software by increasing efficiency through sophisticated algorithms

Desired Profile/Skills:

  • Academic brilliance in High School and college, being in the top 20% in your batch throughout
  • Interested in delving deep into Maths and how kids learn
  • Excited about creating learning and IT solutions that will impact children and transform education
  • Ability to do quick math
  • Penchant for research- ability to interpret research papers written on Math along with strong quantitative and qualitative research skills
  • Should enjoy working in a team and across teams (within the Mindspark Development team and the IT team)
  • Should enjoy healthy debates and arguments which are critical for insight development
  • Desired but not necessary: Ability to quickly and independently learn new technologies like HTML5 and sufficient experience in PHP, MySQL


  • Master’s degree in any major or a PhD welcome from leading colleges and universities. Roles will be different based on education
  • Prior work experience in the education sector will be useful but not necessary

Location: Ahmedabad/Bangalore

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3. Educational Specialist – English (Assessments)

English Assessments team at Educational Initiatives is involved in making engaging and insightful assessments tools that test the level of understanding of the language of children. We are looking for passionate individuals who would love to go deeper into how children learn English language and build high-quality assessments that can uncover gaps in the learning.

The role of an Educational Specialist – Assessments can be broadly divided into three components, namely creation, review and research. Key responsibilities will involve -

1. Creating engaging content for the assessment products, ASSET and Detailed Assessment, which includes-

  • Sourcing suitable engrossing passages for reading and comprehension
  • Creative ways of assessing comprehension, grammar and vocabulary

2. Reviewing content, focusing on -

  • Quality of the question (concept tested, grade appropriateness, phrasing)
  • Technical correctness
  • Strength of the distractors
  • Syntactical/semantic errors

3. Researching on language acquisition/teaching methodologies -

  • Through reading of academic journals
  • Analysing data on questions
  • By interacting with external subject experts
  • By interacting with students and understanding how they think

Required Skills:

  • Excellent proofreading skills
  • Some experience in language learning/teaching
  • Excellent written and oral communication skills
  • Ability to create and source engaging content for students
  • Ability to critically analyse questions, tests, and projects for practical use in the context of the classroom
  • Basic technological awareness (Windows functions, MS Office, email features)
  • Sticking to tight schedules and effective workload management

Preferred Skills:

  • Subject background in language learning, at a Masters’ level or above
  • Ability to interact in a productive manner with teachers and students, if needed; this should be geared towards gleaning information that will help us improve our understanding of how students learn and also towards improving our offerings
  • Should enjoy working in a team and across teams
  • Should enjoy healthy debates and arguments which are critical for insight development

Location: Bangalore
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4. HTML5 Game Engineer
Educational Initiatives is looking for a talented HTML5 Game Engineer to work with our team on a variety of cross-platform projects and see them from concept to delivery and beyond. Educational Initiatives is a company that believes in making a difference in education through personalized learning and ensuring that students learn with understanding. We are currently seeking a highly-experienced HTML5 Game Developer to develop interesting games which are loaded with Maths concepts to make students fall in love with Maths.

You will work directly with the Game Director/Producer, Game graphic designer to brainstorm, create quick prototype to give life to thoughts and imagination of the team to create highly engaging and fun games.

Key Responsibilities

  • Developing interesting games which are lightweight and smooth in functioning and works across different devices and browsers
  • Define, maintain, and propagate code style guides and reference documentation to support a coherent experience across the game
  • Collaborate with the Game director/producers on a daily basis to ensure high-quality output in a quick turnaround time

Our Requirements

  • Experience in Native HTML5 games development, ideally using Pixi.js
  • Strong grasp of OOPs, Client/Server, and Web technologies concepts along with knowledge of the latest libraries and frameworks
  • Understand the story boards and develop templates/interactivities
  • Passionate about games, with an understanding of game-play mechanics
  • Experience with using third party plug-in and code, and knowing when to use them
  • 2-4 years of experience in game development
  • Open-minded and keen to learn
  • LMS/SCORM deployment and Standard
  • Proficiency in XML, Action script, Java script, Server technologies, Web Technologies

Good to have

  • Experience with WebGL
  • Experience with Unity 3D
  • Experience in general digital media asset production

Please share link of 1-2 games that you have developed a video of a gameplay would also be fine

Location: Bangalore

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5. Academic Support Manager

An Academic Support Manager is a crucial role at EI, not only because it has a significant impact on the business but also because it offers tremendous learning opportunities to aspirants.
This being an individual contributor role very well sets the premise for a growing individual learning curve. With your collaborative communication skills, empathy and positive attitude, you can make a difference in the lives of hundreds of teachers and students across India.

What are you expected to do?

  • Ensure high utilization of EI offerings in schools in the region & conduct sessions as required, schedule meetings, resolving any issues the school has by coordinating with other teams and support visits to schools in the region
  • Conduct Orientation Meetings in the assigned schools, orienting teachers on the products
  • Help Schools in identifying gaps & misconceptions, suggest remedial measures & discuss improvement patterns
  • Conducting and building the reports of Mid-year & Final-year Reviews in the assigned schools, demonstrating impact delivered by the programs
  • Build Monthly reports for each school
  • Make Presentations in the Parent-Teacher meets
  • Own all the issues raised in the task tracker for the school and ensure its closure. Responsible for collecting and acting upon feedback from all stakeholders (students, teachers, parents, principal)
  • Meet Principals periodically to discuss the school usage reports. Get good feedback from Schools on the support activities with no complaints/ any complaint to be resolved in a time bound way

Who can Apply?

  • Training/teaching experience of at least 5 years with proven record
  • Extensive experience of travel and knowledge of the region would be a distinct advantage
  • Strong educational background of teaching (Teacher’s training/B.Ed, etc)

What’s a Must?

  • Openness to Travel Anywhere; Life is short- We’d rather be at a lot of places, impacting a lot of individuals than swimming in our own ponds!

Location: Chennai, Pune

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6. Customer Support Executive

Primary Responsibilities:

  • Providing help and Support to customers using the organization’s products or services
  • Orientation to customers regarding the organization’s products and services
  • Communicating with customers by telephone, email, face to face
  • Investigating, troubleshooting and solving customers’ problems
  • Responsibility of creation of ids and their related tasks
  • Responding to customer comments, queries etc
  • ASSET taken schools for summer and winter round, confirmation calling for the receipt of:
  • a) Question papers received
    b) ASSET Answer sheet dispatch
    c) Analysis report received
    d) Follow up calls to schools

Primary Desired Qualification / Traits:

  • Strong communication skills – written and oral
  • Graduate
  • Experience in customer handling – preferred
  • Ability to conduct training on phone
  • Proficient in Excel

Location: Ahmedabad

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7. Regional Manager

The Regional Manager will be responsible for coordinating the regional operations of EI. This position involves significant responsibility and high level of target orientation. The current product portfolio of EI includes ASSET – a diagnostic test, Teacher Training, and Curriculum Services, Mindspark – an adaptive learning program and Detailed Assessment (DA) – a futuristic assessment and a topic-wise testing tool.

EI’s solutions, ASSET, DA and Mindspark, currently reach over 400,000 students every year, and create over 100 million data points that feed EI’s insights, along with a deep understanding of the topic/subject to be learnt, and other detailed studies with students and collection of large-scale data from the entire spectrum, spanning India’s leading international private schools, to rural Government schools from the country’s most impoverished districts.

Job Description:

  • Interacting and building relationships with School Principals, Management, and Teachers to create and service the demand for EI offerings
  • Inspiring, leading and coordinating with the team to evolve into partners working towards a common goal of school improvement
  • Take EI’S Products into the next stage of product growth through a penetration in schools of small cities and towns
  • Coordinate with SBU Heads of different products and services to ensure Maximum geographical reach and coverage

Desired Profile/Skills:

  • Excellent communication skills
  • Minimum 6 years of experience in Direct Sales
  • Strong target orientation with a history of overachievement of targets
  • Presentable and Matured
  • “Willing to work in the field” and travel extensively
  • Extensive experience of travel and knowledge of the region would be a distinct advantage
  • Entrepreneurial streak, with a strong desire to do something “different”, and a liking for education

Location: Lucknow + other locations

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8. Software Development Roles (PHP)
Locations: Ahmedabad\Bangalore

“Let us change our traditional attitude to the construction of programs. Instead of imagining that our main task is to instruct a computer what to, let us concentrate rather on explaining to human beings what we want a computer to do.” -Donald Knuth

If your motto resonates with the quote above and you feel you are NOT an ordinary Software Engineer, willing to contribute in building a better society; we bet you’d find this interesting<\strong>

Our vision is to help children everywhere learn with understanding and we believe this is possible by marrying technology with the science of Learning. We are looking for like-minded software developers, who want to be part of this Ed-tech revolution to build a better future.<\strong>

What responsibilities will you hold?

  • Work with architect/project lead to perform high/low level design/architecture
  • Provide innovative solutions to complex business problems
  • Coding and implementation using best practices to produce high performing/scalable/secured modules
  • Execute system development, develop detailed programming logic and maintenance activities
  • Regular code review and help team to repair legacy code
  • Define, drive and deliver on time with quality through all stages of software development
  • Analyse feature requirements and assist with design documentation, design reviews and development activities
  • Analyse the customer issues and provide workaround/fix when needed
  • Develop test plans and systems

Learning opportunities

Advanced tools, complex algorithms and the latest research to help make intelligent systems that understand each child and provides the best learning experience for him/her.

Build solutions using Artificial Intelligence, Natural Language Processing, Sentiment Analysis, Machine Learning techniques, Big Data Analysis and many more.

So, who fits in?

  • Someone who is passionate about technology and looking at creative ways of using it for social good
  • Having Bachelor’s degree or higher in Engineering/MCA with academic brilliance in high school and college
  • Ability to make and influence decisions, and drive open discussions to a closure

Software Engineer: Full Stack (0-4 years)

Desired Profile:

  • Strong PHP, Javascript, OOPS Concepts, HTML5, CSS, Javascript with working experience in common libraries and frameworks
  • Worked on Database (MYSQL, SQL, ORACLE, RDBMS, NoSQL, MongoDB)
  • Fair knowledge of AngularJS, ReactJS, Canvas and SVG interactive programming, Responsive web design Cloud platform experience will be an advantage
  • Cloud platform experience will be an advantage
  • Knowledge of frameworks like Code Igniter, Zend, Data Structures and database concepts

Sr. Software Engineer: Full Stack (4+ years)

Desired Profile:

  • Strong PHP, Javascript, OOPS Concepts, HTML5, CSS, Javascript with working experience in common libraries and frameworks
  • Worked on Database (MYSQL,SQL, ORACLE, RDBMS, NoSQL, MongoDB)
  • Proficient in AngularJS, ReactJS, Canvas and SVG interactive programming, Responsive web design Has been part of developing and operating highly available, highly reliable systems
  • Working knowledge in Java or .NET will be helpful
  • Knowledge of Cloud Platform and services is preferable
  • Knowledge of frameworks like Code Igniter, Zend, Data structures and database concepts

Location: Ahmedabad/Bangalore

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9. Product Manager – ASSET

We are looking for an experienced Product Manager for our ASSET product. You will be part of an extremely passionate team that excels at building high-quality assessments and work with various internal and external stakeholders to take the product to a higher orbit.


  • Work with various internal and external stakeholders to gain deep understanding of the product
  • Proactively interact with clients to seek feedback on the product n
  • Do continuous product-level analysis to identify strengths and areas of improvement
  • Use feedback from clients and internal teams to come up with features, prototype them and take them to execution stage
  • Coordinate with internal IT team and development team to ensure that the features are executed in a satisfactory manner
  • Report content matters (quality and sufficiency) along with plan and action to address concerns (if any) to the SBU head
  • Document all the issues reported by the clients in a systematic way
  • Support development teams in times of need
  • Provide support to sales and marketing teams in making of collaterals (prints, videos etc.)
  • Maintain up-to-date documentation of the different product features
  • Make and update training videos and presentations explaining product features, usage etc. for various internal and external stakeholders
  • Follow-up and close issues reported by schools, academic support and sales team
  • Keep track of, analyze and document competitor products and the improvements made on them
  • Make teams aware of positives and gaps of the competitor products
  • Recommend actionable plans to integrate best features from competitor products

Qualities we are looking for:

  • Passionate about Education and the desire to ensure that students are learning with understanding
  • Ability to work with large data sets using tools like Excel and R
  • Ability to work with cross-functional teams in an effective manner
  • Strong problem solving skills with a ‘get things done’ attitude
  • Excellent communication skills
  • Desired but not necessary: Ability to quickly and independently learn new analytical tools that may help in the work and knowledge of PHP, MySQL


  • Master’s degree in any major or a PhD welcome from leading colleges and universities. Roles will be different based on education
  • 3-5 years of work experience as a product manager. Experience in the education sector will be useful but not necessary.

Location: Bangalore

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Head Office - Ahmedabad

Educational Initiatives Pvt. Ltd.
A/201, Baleshwar Square,
Opp. ISKCON Temple, S.G. Highway,
Ahmedabad 380015

Phone: +91-79-66211600.
Fax: +91-79-66211700.

Established in 2001, Educational Initiatives believes in making a difference in education through personalised learning and ensuring that students learn with understanding.