About Us

Founded by a group of IIM(A) alumni, with ample personal experience of educational institutions, Educational Initiatives(EI) is an effort to ensure every child learns with understanding.

Established in 2001, Educational Initiatives believes in making a difference in education through personalized learning and ensuring that students learn with understanding.

EI has over 15 years of expertise in education, with a deep understanding of child psychology and efficient methods of teaching, based on detailed research and a formidable database of student learning through ASSET.

Our detailed research has proven that children today respond to rote-based questions relatively well, however, they fail to answer unfamiliar or application based questions due to unclear core concepts.

We aim at addressing this fundamental problem with a competitive team of professionals from the industry and strong trust based relationships that we share with over 2,000 schools in India over the last 10 years.

Our team consists of professionals who have vast experience in the field of school education. The team members have taught in leading schools, been members of the state textbook committees and designed and taught courses at the school as well as teacher-training level.

We believe in learning through understanding, so that the education lasts the students for a lifetime as a tool to help them in all their endeavours.

Through our other interactive tools like Mindspark (digital self learning program)ASSET ,Detailed Assessment, CCE Certificate Course, Teacher Evaluation Program, Teacher Sheets and more, Educational Initiatives assists thousands of teachers in improving their students' achievements..

EI is also working with leading organizations like World Bank, Michael and Susan Dell Foundation, Google, Azim Premji Foundation, Duke University, USA and is doing large scale assessment projects with various State Governments.

In the last 10 years, EI has assessed over 2 million students, with more than 30,000 students experiencing personalized learning through Mindspark in cities like Lansing and Michigan, USA.

Today, EI has worked with over 3000 schools with over 3.5 lac students taking the EI's International Benchmarking Test - 'ASSET' every year and has a presence in UAE, Kuwait, Singapore, USA.

EI, in association with Google, has also conducted one of the largest study to know the student learning levels in Government Schools in 21 states of India, along with a "Students Learning in Metros Study" conducted in association with Wipro. The Govt of Bhutan has also partnered with EI to conduct Student and Teachers Assessments on annual basis.